Coolsculpting AOR New Business Pitch - Won

Imagine Less.
Year
2018
Client
Coolsculpting

In 2018, DDB pitched for CoolSculpting's AOR, and Lucy joined as Art Director to help win. Her focus was on design, animation, and deck work to bring the pitch to life. We repositioned CoolSculpting from a healthcare brand into a lifestyle brand, making it more aspirational and relatable. Below is the work we created for the pitch and the result after securing the account.‍