Current was built on a simple yet powerful belief: banking should be accessible and affordable for everyone. As the future of banking, crypto was a natural evolution—but how do you win over both the crypto curious and the crypto confident?
With help from Buck , we crafted a content strategy that guided users through every phase: introducing the feature, explaining its functionality, educating on crypto, and sustaining engagement. As creative director, Lucy worked closely with product and social teams to create assets that brought this vision to life, ensuring the launch was as seamless as it was impactful.