Current was built on a simple yet powerful belief: banking should be accessible and affordable for everyone. As the future of banking, crypto was a natural evolution—but how do you win over both the crypto curious and the crypto confident?
With help from Buck, we crafted a content strategy that guided users through every phase: introducing the feature, explaining its functionality, educating on crypto, and sustaining engagement. This allowed us to satisfy the experts with credibility and without alienating newbies. Building trust and creating content can sort the audience. As creative director, Lucy worked cross functionally with product and social teams to create assets that brought this vision to life, ensuring the launch was as seamless as it was impactful. The result was a launch that didn’t just announce a feature, but really helped users understand and adopt it — driving engagement and positioning the brand as approachable but credible in a crowded space.