Folio: Brand Identity

100%-tailored travel guide
Year
2021
Client
Folio

Folio is transforming the guest experience with custom, AI-powered digital guidebooks for boutique hotels, Airbnbs, VRBOs, and short-term rentals. When it was time to level up, Folio tapped Lucy to lead a complete brand refresh—crafting updated guidelines and conducting user research to ensure every touchpoint feels as smart and seamless as their product.

Manifesto:

When your travel planning takes longer than the travel - that’s not a vacation.

You know where you want to go, but don’t know where to start?

Meet Folio.

Folio is the 100%-tailored travel guide for those that want to get going.

We see the world at a slightly different angle.

Whatever your getaway goals, we’ve got you covered.

With Folio, the weekend is in your pocket. We make it easy for you to bring some creativity to your free time.

We’re with you every step of the way - Take us anywhere, so you can go everywhere.