For Halloween, Gopuff set out to do more than just promote our liquor offerings—we wanted to deliver thrills, chills, and unforgettable moments. Enter Haunted Deliveries: a spooky surprise for lucky customers in LA over Halloween weekend. The campaign combined eerie fun with influencer-driven content, and the highlight reel racked up over 10k views on Instagram alone.
As art director, Lucy pitched the concept, and once it was greenlit, she brought it to life through sound design and styling, ensuring every detail captured the perfect mix of fright and delight.