For Halloween, Gopuff wanted to do more than plug liquor—we wanted to deliver a scare. As art director, Lucy pitched Haunted Deliveries, a spooky surprise for lucky LA customers. Once greenlit, She led the art direction, sound design, and styling to hit the right mix of fright and delight. The influencer-driven campaign racked up 10K+ organic views on Instagram and turned routine deliveries into unforgettable moments.