Gopuff’s first attempt to break into NYC didn’t stick—but in October 2021, everything changed. With a bold rebrand and James Harden on board, we relaunched in NYC and set our sights on the UK next. As part of Gopuff’s creative studio, Lucy played a key role in the launch, managing photography teams in London and crafting a suite of assets for social, out-of-home, and email that brought the campaign to life.