Knode.ai puts you in control with AI-assisted technology that helps you tackle tasks directly in Slack—freeing up your time to focus on what really matters. With Knode you can turn 🤔 into 😃 with AI-assisted tasks on tap. Before their launch, Knode.ai brought Lucy on board to shape a brand that felt both knowledgeable and approachable, with a long-term vision to drop the “AI” after fundraising.
The goal? Capture the feeling of surprise and delight users experienced during demos, where the tool’s ability to simplify workflows left a lasting impression. Lucy designed an abstract windmill star as the logo mark—inspired by users’ first reaction of surprise and delight—and paired it with a custom logotype complete with a bespoke “K.” The result is a brand that embodies efficiency, ease, and delight, empowering businesses to 10x their productivity.