Knode helps you scale top seller behaviors by turning call transcripts into objective data and coaching insights. Get scorecards, coaching, and playbook optimization—all from real sales conversations without hours of watching calls. Before their launch, Knode.ai brought Lucy on board to shape a brand that felt both knowledgeable and approachable, with a long-term vision to drop the “AI” after fundraising.
The goal? Capture the feeling of surprise and delight users experienced during demos, where the tool’s ability to simplify workflows left a lasting impression. Lucy designed an abstract windmill star as the logo mark—inspired by users’ first reaction of surprise and delight—and paired it with a custom logotype complete with a bespoke “K.” The result is a brand that embodies efficiency, ease, and delight, empowering businesses to 10x their productivity.