Marriott Hotels wanted to be known as being more than just a ubiquitous hotel chain. With one of the world’s busiest e-commerce sites and locations all over the globe, the brand desperately needed to be bolder.
At Grey, Lucy worked as art director on the new business pitch - we positioned Marriott from being less about hospitality and more about travel. We won the pitch to become AOR and “Travel Brilliantly” continues to be the brand’s global mantra.