Stags' Leap: Social Media Campaign

World No.5
Year
2023
Client
Stags' Leap

At Annex88, Lucy led the storyboarding and production of a social video series for Stags’ Leap Winery. Rooted in the winery’s rich, vibrant, and mysterious history, the series dives into tales of ghosts, mummies, mischievous monkeys, and “shady” dealings at Stags’ Leap Manor.

Blending fact, folklore, and pure speculation, the series invites viewers to unravel the truth—or embrace the mystery—just like the legend of the Stag itself. Lucy guided the creative process in collaboration with Rezonate and artist John Rego  from historical renderings of the 19th-century winery to behind-the-scenes storytelling, showcasing how the past and present intertwine in this captivating series.